Real Estate

Buying a House in 2013

There’s a “new normal” way in which successful real estate agents are operating in today’s housing market. Technology is changing their game plan and modus operandi in ways to meet their customers’ lifestyle and demands. The first time buyer is a significant part of the house buying market and much younger – between 35-40 – than the realtor, whose average age is 57 years old. Those Boomer agents who are early adapters and embrace change will clearly be the winners.

In the past a realtor brought houses to his or her customer. But last year more homes were sold to customers who brought the house to the realtor instead of the other way around. Clearly the impact of the Internet has changed the house selling business and the techno-savvy agent appears to be on the winning side.

If buying and selling a house is about building relationships social media makes it easy for agents who embrace it. Today’s customer spends 87% of their time text messaging, 78% using social media and 66% on a mobile device so an agent at ease with the technology can make it a win-win situation for both him/herself and their customer.

Lowes, the home center retailer, is offering a Realtors Benefits Program in the form of free marketing tools that provide customized direct mail and email to the realtor’s list of customers along with merchandise discounts. These tools and resources should be as appealing to the realtor as it is to the home buyer. That’s good for everyone.

Visit us at to compare how much it costs to do-it-yourself vs. hire a contractor for hundreds of home improvement projects.


Gene and Katie Hamilton are authors of 20 home improvement books and creators of, a website that compares the DIY and contractor costs of hundreds of repair, decorating and remodeling projects. Their weekly column Do It Yourself or Not is syndicated by Tribune Content Agency.

1 reply on “Buying a House in 2013”

As years are running by, the impact of the Internet & social media has changed the buying and selling processes & today the deeper the relationship between the customer & realtor/buying agent, the buying/selling process speed up.
Nice blog & thanks for sharing these useful info.

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