There’s a “new normal” way in which successful real estate agents are operating in today’s housing market. Technology is changing their game plan and modus operandi in ways to meet their customers’ lifestyle and demands. The first time buyer is a significant part of the house buying market and much younger – between 35-40 – than the realtor, whose average age is 57 years old. Those Boomer agents who are early adapters and embrace change will clearly be the winners.
In the past a realtor brought houses to his or her customer. But last year more homes were sold to customers who brought the house to the realtor instead of the other way around. Clearly the impact of the Internet has changed the house selling business and the techno-savvy agent appears to be on the winning side.
If buying and selling a house is about building relationships social media makes it easy for agents who embrace it. Today’s customer spends 87% of their time text messaging, 78% using social media and 66% on a mobile device so an agent at ease with the technology can make it a win-win situation for both him/herself and their customer.
Lowes, the home center retailer, is offering a Realtors Benefits Program in the form of free marketing tools that provide customized direct mail and email to the realtor’s list of customers along with merchandise discounts. These tools and resources should be as appealing to the realtor as it is to the home buyer. That’s good for everyone.
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